Weddings are supposed to be about love, joy, and the start of a beautiful journey together. But for one bride, her big day took a shocking turn—and not in a good way. A viral video of a groom dropping his bride into a pool during their wedding photoshoot is making waves online, and not the kind you'd want on your special day.

The moment was captured by wedding photographer Emad Joe in Egypt. What was supposed to be a romantic photo of the groom holding his bride as they leaned over a pool ended in disaster when the groom appeared to intentionally let her go. The bride plunged into the water, her dress soaking and heavy, while her husband threw his hands up in what looked like celebration.

“A look of sheer horror could be seen across her face as she emerged from the water,” the article described. Meanwhile, her groom seemed to cheer “with delight at her suffering.”

Unsurprisingly, the internet exploded with outrage. Social media users, especially women, were quick to call out the groom’s behavior. One commenter wrote, “This is grounds for an annulment.” Another pointed out, “She could have drowned; all that fabric from the wedding dress in the water is no joke.”

Experts are weighing in, too. Psychologist Carly Dober didn’t mince words. “Unless this has been specifically spoken about beforehand, and she’s given her consent to be in on the joke, this behavior is disrespectful and alarming,” she told news.com.au.

Dober emphasized that weddings are often a lifelong dream for many brides. “Ideally, all parties involved look back on the day with good feelings and good memories,” she said. “Behavior such as this can highlight the disparities in some heterosexual relationships where women’s feelings aren’t valued.”

Others see the incident as part of a troubling trend. From smashing cake in a bride’s face to making crude jokes during vows, more and more grooms are turning their weddings into stages for public humiliation. “Why do men constantly want to embarrass their wives?” one woman asked online.

Psychosexual therapist Lauren Muratore echoed these concerns. “Embarrassing any human being is bullying,” she said. “There’s no place for degradation ever between couples.” She added, “It’s showing a power balance and that there is a massive lack of respect in the relationship.”

Dober also warned that viral stunts like this can set a bad example. “This is not something that we want to encourage more people to do,” she stressed. “If this isn’t a joke between them, and this is something that he’s done without her consent, there can be pretty catastrophic emotional consequences.”

Trust, as Muratore pointed out, is fragile. “It takes a long time to build back up and a willingness of two partners,” she said. And when someone “purposely erodes trust to make other people laugh,” it sends a clear message about how they value their partner.

In the end, love should lift us up—not drag us down. Especially not into a pool on what’s supposed to be one of the happiest days of our lives.